by John Spence | Add comment
by Roy H. Williams – from www.entrepreneur.com
Spending all your money on ads but getting no results? Perhaps you’re making one of these 12 huge mistakes.
Q: I’ve spent a ton of money advertising in lots of different media, but it doesn’t seem like I have much to show for it. Can you tell me plainly and simply how to advertise so it will work?
by John Spence | Add comment
(The following is from a five-part series of short articles that John wrote for Gainesville Today Magazine on what it takes to build a successful organization)
During the course of the past five years I have had the opportunity to serve as a management consultant and corporate trainer to more than 300 companies worldwide. Working with these organizations in the areas of strategic planning, marketing, sales and leadership development I have been afforded a unique perspective of how companies in thirty different industries operate. What I have found is that regardless of the size of the organization, from small 2-3 person entrepreneurial enterprises, to 100,000 employee multi-national corporations, there are specific characteristics that clearly differentiate “Great” companies.
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