February 4th, 2008
I was recently invited to return to the Wharton School of Business for the fourth year in a row to teach a special class on strategic planning for the Securities Industry Institute. I called them last week to ask if it were possible to shift the class more from “planning” to strategic “thinking” this year, […]
December 23rd, 2007
I was recently out in California having a conversation with one of my clients, the COO of a Fortune 500 firm that has engaged me to coach several of his senior leaders. Currently I am working with a handful of divisional CEOs, each running a 200 – 600 million dollar enterprise. During our talk the […]
November 17th, 2007
For the past three years I have been invited to be a guest lecturer on “strategic thinking” at a special event at the University of Pennsylvania’s Wharton School of Business. Typically I have about 120 senior executives in my class and during the session I will pose this question: “What percentage of the time do […]
October 21st, 2007
I recently had a student email me with some questions about how to be an outstanding marketer. Here was my response: Here are some things off the top of my head: Do you truly understand exactly who your target customer is in great detail? You have to have a very clear and detailed picture of specifically […]
September 12th, 2007
Now, let’s get clear at the start, I am not the world’s leading expert on sales nor do I claim to be. However, I will admit I did spend about 10 years where the main focus of my career was delivering very high-level sales training to Fortune 500 companies around the world and I have […]