Excellence University Journal

Mission Activation: How to Actually Live Your Mission Statement (Even During Frantic & Uncertain Times)

by Dr. Brian Higley | 3 comments

Many organizations, teams and individuals work very hard to develop Mission and Vision Statements – yet almost everyone I speak with believes that they often do not seem to “live” these statements extremely well. Each year, a lot of valuable time and energy go into developing Mission Statements that will quickly be forgotten or ignored in the often frantic day-to-day activities that follow.

Creating an “Excellence Tree”: 6 Steps Toward “Mission Activation”

by Dr. Brian Higley | 3 comments

To return to the original Mission Activation article, click here.

Here are what we have found to be the six most important components of Mission Activation.  Since we believe that Mission Activation is so similar to the process of growing a strong tree, we often refer to the process of Mission Activation as growing an “Excellence Tree.”

1. “Check The Soil”: Assess current levels of (and potential for) Mission Activation. In order to activate a mission statement, it is often helpful to first get a sense of how many of the Mission Activation components listed below are working for (or against) teams and individuals.  There are many ways to assess the soil — some more valid than others.  We’ve found that the best way to assess current Mission Activation potential is by having team members to take part in a confidential online Mission Activation assessment, such as the WATER Assessment (for more on the acronym WATER, click here).  For individuals who are not a part of a team or group, we assess the soil on an more individual basis via the Self-Mastery Assessment.

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